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Privacy Policy

1. Principles

Stalena respects the privacy of the users of its Internet presence on; the protection of their personal data is of particular importance to us. This means:  Stalena undertakes to treat information supplied to us by users at any time with the greatest care and with a sense of the importance of the responsibility. This also applies in particular to our collaboration with partners and third parties. However, Stalena accepts no liability for third parties, unless this has been separately stated.

 2.  Responsible authority

The responsible authority for the collection, processing and use of your personal data within the meaning of the Federal Data Protection Act is Stalena, 1020 North Union Street, Unit 3, Wilmington, DE 19805. Telephone 800.763.4159. Email

If you wish to object to the whole process of collection, processing or use of your data by Stalena in accordance with these data protection provisions as a whole, or to individual measures within the process, you may send your objection by e-mail or letter to the following contact address: Stalena, 1020 North Union Street, Unit 3, Wilmington, DE 19805. Email

3. Collection, processing and use of personal data

Personal data

Personal data are data concerning factual or personal relationships of an identified or identifiable natural person. Examples of this type of data are your name, telephone number and address, as well as all the user data, which you communicate to us in registering and setting up your customer account. Statistical data, which we collect for example when you visit our web shop and which cannot be linked to you personally, are not included in this definition. Statistical data, for example, are the statistics concerning which pages of our web site are particularly popular or how many users visit given Stalena shop sites.

Customer account we set up for each customer, who registers accordingly, a password-protected direct access to his user data (Customer account) which we have stored. Here you can review data concerning your completed, current and recently dispatched orders and administer your address details and the newsletter. You undertake to treat personal access data as confidential and to refrain from making it available to any unauthorized third party. We can accept no liability for improper use of passwords, unless we have been responsible for the misuse.

Collection, processing and use of your personal data

We regard data protection as a highly important issue. Therefore, in collecting, processing and using your personal data we adhere strictly to the legal provisions of the Federal Data Protection Act. We collect, store and process your data for the entirety of your purchasing transaction, including the possibility of subsequent warranties, for our service departments, our technical administration and for Stalena marketing purposes. Your personal data shall be passed on or otherwise communicated to third parties, only where this is required for the purpose of fulfilling the contract or for accounting purposes or where you have given your prior consent. As part of processing your order we communicate the data required to complete the order to the service providers appointed by us (such as carriers, logistics experts, banks). The data passed on by us in this way shall be used by our service providers solely for the purpose of fulfilling the order. All other use of the information is prohibited and all our trusted service providers can be relied on to refrain from using the data for any other purpose.

In order to process your order correctly we need correct name, address and payment details. We need your e-mail address, so that we can confirm receipt of your order and can communicate with you. We also use your e-mail address for your customer log-in identification. In addition, we will send your order and dispatch confirmation to your e-mail address.

Your personal details shall be deleted, unless this is barred by any statutory duty to preserve records and where you have made a claim to have your data deleted, where the data are no longer required for the purpose for which they were stored or where their storage is not permissible for other legal reasons.

Use of your data for promotional purposes

As well as using your data to process your purchase with Stalena, we also use your data to communicate with you concerning your order, specific products or marketing campaigns and to recommend products, which may be of interest to you.


We use what is known as the double opt-in process for the dispatch of our Newsletter, i.e. we shall not send you a Newsletter by e-mail until you have sent us your express prior confirmation that we should activate the Newsletter service. We shall then notify you by e-mail and request you to confirm by clicking a link contained in the e-mail, that you wish to receive our Newsletter.


If you should subsequently decide that you no longer wish to receive our Newsletter, you can notify us of this at any time. Notification in textual form (e.g. e-mail, fax, letter) to the contact details given in Point 2 shall be sufficient for this purpose. Of course, you will also find an unsubscribe link in each Newsletter.

We employ technical and organizational measures to protect your data, which is administered by us, from accidental or deliberate manipulation, loss and deletion and to prevent access to your data by unauthorized persons. Payment data shall be transferred in 128-bit SSL encrypted form.

4. Competitions

In competitions we use your data for the purposes of notification of winning and of promotion of our offers. Where appropriate, you can find detailed information in our conditions of participation for the competition in question.

5.  Creditworthiness check

All personal data shall, of course, be treated as strictly confidential. If we enter into advance payment, e.g. for a purchase on account, in order to safeguard our legitimate interests, where appropriate, we seek information as to creditworthiness on the basis of a mathematical and statistical process from a credit firm.

For this purpose we pass on the personal data required for a creditworthiness check with a credit firm and use the information received concerning the statistical probability of a payment default to take a balanced decision as to whether to initiate, pursue or terminate the contractual relationship. The creditworthiness information can include probability values (score values), which are calculated on the basis of scientifically recognized mathematical and statistical processes and into the calculation of which enter inter alia address data. All matters concerning protection of your legitimate interests shall be taken into consideration in conformity with the statutory provisions.

6. Cookies

6.1. How we use cookies

In order to make a visit to our site more attractive and to make it possible to use certain functions, we use what are known as cookies on various pages. These are small text files, which are stored in your terminal. Some of the cookies used by us are deleted at the end of a browser session, in other words once your browser has been switched off; these are known as session cookies. Other types of cookies remain on your terminal and allow us or our partner firms to recognize your browser the next time you visit our site (persistent cookies). You can configure your browser so that you will be informed of the placement of cookies and can decide on a case by case basis, whether to accept them or set your browser to refuse cookies generally or in certain cases. If a cookie is not accepted, the functionality of our web site may be restricted.

6.2 Deactivation of cookies

Guidance for the most commonly used browsers is set out below. If you wish cookies to be activated only for certain websites – in this case for the Stalena online shop – please proceed as follows (e.g. using Internet Explorer):

1. Select the “Extras” function in the upper menu bar.

2. In the submenu click on “Internet options” and then on “Data Protection”

3. In the lower section now select “Sites”.

4. Next enter and click on “Allow”

5. Finally simply confirm with “OK “

7. Right of revocation

We send you by e-mail regular carefully selected offers for similar products from our range. You e-mail address will not be given to other companies; you can register your objection to the use of your e-mail address for promotional purposes at any time by sending an informal e-mail, without incurring any costs.

8. Right to information and amendments

At any time you are entitled, free of charge, to information and to have your stored data rectified, blocked and deleted. Please contact us on or by post. If you have queries regarding the collection, processing or use of your personal data, and for information, rectification, blocking or deletion of data please contact: Stalena, 1020 North Union Street, Unit 3, Wilmington, DE 19805. Telephone 800.763.4159. Email

9. Newsletter

When you register for our Newsletter, your e-mail address will be used for Stalena promotional purposes, until you unsubscribe from the Newsletter. It is possible at any time to unsubscribe from the Newsletter.

10. Creation of pseudonymous user profiles

10.1 Google Analytics

This web site uses Google Analytics, a web analysis service of Google Inc. (“Google”). Google Analytics uses what are known as “cookies”, text files, which are stored on your computer and make it possible to analyze the use of the web site. The data produced by the cookie concerning your use of this web site is usually transmitted to a Google server in the USA and stored there. In the event that the IP is activated on this web site however, your IP address will be abbreviated by Google. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and abbreviated there. Google will use this information on behalf of the operator of this web site, in order to evaluate your use of the web site, in order to compile reports on web activities and in order to provide further services linked to use of the web site and of the Internet as regards the web site operator. The IP address of your browser, which is transmitted by Google Analytics, shall not be merged with other Google data. You can prevent the storage of cookies by configuring your browser software; however, we should like to point out that in this case it is possible that some of the functions on this web site may not operate to their full extent. In addition, you can prevent the data (including your IP address) produced by the cookie and related to your use of the web site being logged by Google and also prevent Google from processing this data by downloading and installing  the browser plug-in available on google.

11. Use of Facebook Social Plug-ins

Our Internet presence uses social plug-ins from the (“Facebook”) social network. Facebook is operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA. Detailed guidance on the functions of the individual plug-ins and their appearance can be found on the following web site:

Those web sites of our Internet presence, which contain Facebook social plug-ins, connect your browser directly to the Facebook servers, if you have opened them. In this way the information that you have called up the social plug-in page of our Internet offer is transmitted to Facebook

If you are logged on to Facebook at that time, your visit to our site and all your interactions regarding the social plug-in (e.g. clicking the “Like” button, creating a commentary etc.) can be added to your Facebook profile and stored by Facebook. Even if you do not have a Facebook profile, it cannot be excluded that Facebook will store your IP address.

As regards the purpose and scope of the collection of data and the processing and use of the data by Facebook, we direct you to the Facebook data protection guidelines: There you will find a summary of the setting options in your personal Facebook profile to protect your privacy and your related rights.